Project Overview

Client: Šelarah Beauty, a Luxury Beauty Brand
Industry: Beauty
Timeline: 6 weeks (2024)
My Role: Lead Designer

Selarah Beauty is a premium women’s beauty brand focused on creating products that blend elegance, self-care, and modern beauty culture

The project involved developing a complete visual identity system across:

• Logo Design

• Brand Identity

• Packaging Design

• Motion Design

• Social Media Design

Brand Identity

The goal was to develop a cohesive visual language capable of extending consistently across:

• packaging

• social media

• motion

• marketing assets

  
  

Visual Direction

The identity system combined premium typography, clean compositions, and beauty-focused minimalism

Packaging Design

The packaging was treated as an extension of the brand identity rather than a separate design exercise.

The objective was to ensure the products felt:

• shelf-worthy

• luxurious

• giftable

• Instagram-friendly

Social Media Design

The goal here was to create a social content system that strengthens brand consistency, audience engagement, and premium perception

The social system was designed to balance beauty, aesthetics, and aspirational visuals

Motion Design

The motion direction focused on product launch teasers and product showcases, highlighting subtle elegance rather than aggressive animation.